Prospek dan Strategi Pemasaran Kerupuk Itik “Mama Ami” di Desa Kota Raden Kecamatan Amuntai Tengah Kabupaten Hulu Sungai Utara

Prospect and Marketing Strategy of “Mama Ami’s” Duck Chips in Kota Raden Village Amuntai Tengah Distric Hulu Sungai Utara Regency South Borneo Province

  • Miranda Romaully Br. Sitanggang Sekolah Tinggi Ilmu Pertanian Amuntai
  • Arief Hidayatullah
  • Murliani Sekolah Tinggi Ilmu Pertanian Amuntai
Keywords: Prospect, marketing, strategy, selling, duck chip

Abstract

       This research aimed to selling forecast duck chip for five year later and know what is the matter with “Mama Ami’s” duck chip business in Kota Raden village with analysis the strengths, weaknesess, opportunities and threats. This is Research use case study method. The Instrument what to use research is SPSS software for forecase marketing, to make a marketing strategy researcher use IFE matric,EFE matric, IE matric.  Based on the result forecast selling duck chip refer to selling increase continou. IFE matric result total score 3,134  and 2,521 for score EFE Matric. The score to those disposition IV sel on IE matric, that is grow and build. This disposition just up to intensive strategy dan integration strategy.

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References

Disparindagkop Kabupaten Hulu Sungai Utara 2012. Data Sekunder. Amuntai.
Norisa. 2012. Strategi pengembangan usaha dendeng itik Di Kabupaten Hulu Sungai Utara. Skripsi. Program Studi Agribisnis. Sekolah Tinggi Ilmu Pertanian (STIPER) Amuntai.
Umar, H. 2010. Desain Penelitian Manajemen Strategik. Raja Grafindo Persada : Jakarta.
Rahman, H. 2012. Analisis Location (LQ) kecamatan dan proyeksi populasi ternak itik Di Kabupaten Hulu Sungai Utara. Skripsi Program Studi Agribisnis Sekolah Tinggi Ilmu Pertanian Amuntai.
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Published
2013-06-15
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How to Cite
Sitanggang, M. R. B., Hidayatullah, A., & Murliani, M. (2013). Prospek dan Strategi Pemasaran Kerupuk Itik “Mama Ami” di Desa Kota Raden Kecamatan Amuntai Tengah Kabupaten Hulu Sungai Utara. Rawa Sains: Jurnal Sains STIPER Amuntai, 3(1), 37-45. https://doi.org/10.36589/rs.v3i1.24
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Articles

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